SoFi vs. Nu Holdings: Which Fintech Stock to Choose?

Analyzing the fintech landscape reveals exciting contenders: SoFi Technologies and Nu Holdings. SoFi boasts impressive growth metrics, while Nu excels with its large customer base and expanding services, making it a strong buy right now.

Date: 10-05-2025

AI Rating: 7

Overview: The fintech market is highly competitive, and the performance of SoFi Technologies (NASDAQ: SOFI) and Nu Holdings (NYSE: NU) is indicative of broader trends. Both companies show substantial growth, and their financial metrics can attract professional investors.

Earnings Per Share (EPS): SoFi's adjusted earnings per share (EPS) experienced a remarkable increase of 200% to $0.06, signaling strong operational performance. In contrast, Nu's diluted EPS rose from $0.21 to $0.40, showing consistent earnings growth as the company expands its customer base. Both companies demonstrate effective profit generation, which is a positive sign for investors.

Revenue Growth: SoFi achieved a significant 33% growth in adjusted revenue to $770 million, driven by an increase in its financial services and loans. On the other hand, Nu Holdings reported a staggering 50% increase in sales to $3 billion. This impressive revenue growth for both companies is a positive indicator, highlighting their strong market presence and the successful implementation of their business models.

Customer Growth: The membership growth at SoFi was substantial, with a 34% increase, bringing the total to 10.9 million. Meanwhile, Nu Holdings outperformed this by a large margin, adding 4.5 million customers in the last quarter to reach 114.2 million. The massive customer base of Nu provides a vast market opportunity, and investing in companies with a growing customer base can be lucrative for investors.

Guidance: SoFi management raised its 2025 guidance, which is noteworthy amidst an environment where other companies are cutting forecasts due to economic uncertainties. This indicates confidence in continued growth, providing further reasons for investors to consider SoFi favorably. Contrastingly, Nu Holdings has not issued updated guidance but analysts remain positive based on expected earnings and revenue figures.

Considering both companies, SoFi shows strong growth but sits at a higher price-to-earnings ratio, while Nu’s expansion and larger customer base represent a unique investment opportunity. Overall, these strong earnings, revenue, and customer growth profiles can positively influence stock prices in the near term.

Stocks: SOFI NU