Bitcoin Bets Propel Strategy Amid Competition from Nu and Coupang

Strategy's heavy investment in Bitcoin may lead to stock volatility. Companies like Nu and Coupang are showing promise, with growing revenue, that could challenge Strategy's market position.

Date: 30-03-2025

AI Rating: 6

Market Dynamics
Strategy (NASDAQ: MSTR) has seen an astonishing market cap increase from $3 billion to $75 billion primarily due to its aggressive Bitcoin investments rather than its stagnant analytics software business, which generated only $121 million in revenue last quarter. As of March 24, Strategy owns 506,137 Bitcoins, valued at approximately $44.1 billion, over half its market cap.

Despite this substantial holding, the company's aggressive dilution strategy through its "21/21" plan suggests a reliance on capital raising to fund Bitcoin acquisitions, which introduces risk. If Bitcoin prices decline, Strategy may struggle under its mounting debt and dilution, making it vulnerable to competition from rapidly growing companies such as Nu Holdings (NYSE: NU) and Coupang (NYSE: CPNG).

Nu Holdings Analysis
Nu Holdings, with a focus on digital banking across Brazil, Mexico, and Colombia, is witnessing astronomical growth with projected revenue and EPS increasing at compound rates of 32% and 40%, respectively. This growth is underpinned by a significant increase in its customer base, tripling within a few years. Analysts currently value Nu in relation to its projections and find its current market cap of $53 billion possibly undervalued when considering its growth prospects.

Coupang’s Potential
Coupang has pioneered e-commerce in South Korea, expanding its customer base from 14.9 million to approximately 22.8 million. Analysts expect its revenue to rise at a compound annual rate of 14% while EBITDA is projected to soar at 54%. Despite its market cap of $42.6 billion being influenced by negative economic factors, the company has the potential to achieve a significant valuation increase over the next few years dependent on its growth strategies.

Investor Outlook
Professional investors may view the heightened volatility in Strategy's stock as a precarious situation, heavily reliant on Bitcoin's price performance. Conversely, the significant growth prospects in both Nu and Coupang present attractive opportunities that may result in superior performance over Strategy if Bitcoin falters. Given the uncertainty surrounding Bitcoin, a diversified investment in growing tech companies might prove more stable.

Stocks: MSTR NU CPNG