Roku's Growth Potential Continues Despite Past Price Drops

Roku shows signs of recovery with a 23% stock gain in six months, yet struggles to regain past losses. Analysts argue it remains undervalued, despite substantial investments in growth. Investors remain optimistic as Roku's revenue rises amidst international expansion.

Date: 02-03-2025

AI Rating: 7

Current Stock Performance
Roku has seen a 23% increase in its stock over the last six months, indicating a positive trend. Despite this, the stock remains down by 37% over three years and has dropped an astonishing 82% from its peak value of $480. The current market cap reflects these losses, leading analysts to suggest that Roku's stock is underrated.

Revenue Growth
Roku reported an 18% increase in revenue for the entire year of 2024, with a notable 22% increase in revenue during the fourth quarter. This growth indicates a healthy upward trend, particularly following a slowdown due to the inflation crisis. The consistent revenue increase positions Roku positively for the future.

Investment Strategy
Roku continues to invest heavily in its growth strategy, akin to Netflix's past approach. The continued focus on research and development (40% of last year's gross profits) and marketing (52%) demonstrates a commitment to expanding its presence. This strategy could lead to long-term gains even if profits are not yet maximized.

Market Valuation
Despite its growth, Roku's stock is trading at 3.2 times its trailing sales, which is considered low for a growth company. Competitors, such as Nike, are trading at similar or higher valuations, though Roku is actively growing revenues while Nike's sales are shrinking. This presents an opportunity for investors to capitalize on what may be perceived as a market inefficiency.

Future Outlook
The analysis indicates that Roku is beginning to expand internationally, targeting growth in Latin America and the UK. This move is a pivotal strategy for the company's future growth trajectory. As CEO Anthony Wood highlighted ongoing progress in international markets, this could transform Roku into a more globally recognized entity, enhancing its market share further.

Overall, the report suggests a bullish outlook on Roku's stock moving forward, highlighting its growth potential amidst past financial struggles.

Stocks: ROKU NFLX NKE