Baidu Launches ERNIE 4.5 and X1 Models, Pricing Competitive

Baidu has launched its latest foundation models, ERNIE 4.5 and X1, now available for free to users. The move aims to enhance user experience and broaden its audience.

Date: 16-03-2025

AI Rating: 7

Competitive Pricing
Bailed has strategically priced its ERNIE 4.5 model starting at RMB 0.004 per thousand tokens and output costs at RMB 0.016 per thousand tokens. The competitive pricing indicates an effort to capture market share, particularly against alternatives like DeepSeek R1.

Integration Plans
Baidu's intention to integrate these models into its product offerings such as Baidu Search and the Wenxiaoyan app presents a potential for increased user engagement and retention. While current details do not indicate revenue growth or profit margins, the accessibility of the ERNIE Bot for free is a significant move intended to increase user adoption ahead of previously set timelines.

Overall, positive movements towards enhancing technology offerings and user experience could trigger increased investor interest in Baidu, despite the absence of explicit financial metrics like EPS or net income.

Stocks: BIDU